Free tools that actually work. Streak tracking, breathing exercises, craving-busting games, and a buddy who's got your back — with NHS resources and helplines built in.
The NHS says you're 3x more likely to quit with support. This is that support.
Three steps to start your quit journey
Smoking, drinking, or both. Enter your daily spend and the app tailors everything to you — health benefits, articles, coaching, and savings tracking in pounds.
Track your mood and cravings each day. Watch your streak grow, earn badges, complete challenges, and see your body healing in real time with the health benefits timeline.
Breathing exercises calm you in minutes. Mini games distract your brain for exactly as long as a craving lasts. Your buddy is always there with tips, pep talks, and Real Talk coaching.
No account needed. No data collected. Just download and start.
Free app to run Quit It on your phone
Built with evidence-based tools that actually help — not just motivational quotes
Includes NHS Better Health links, Smokefree helpline, Drinkline, and information about NHS treatments like NRT and Champix.
Watch your smoke-free and alcohol-free days stack up. Once you've got a streak going, you won't want to break it.
An animated fox who cheers you on, helps through cravings at 2am, celebrates every milestone, and delivers Real Talk coaching on 12+ topics.
4 voice-guided breathing patterns that calm cravings in minutes. The 4-7-8 technique activates your body's built-in calm response. Available in 18 languages.
5 mini games with 25 levels designed to occupy your brain for exactly as long as a craving lasts — 3 to 5 minutes. Distraction that actually works.
Deep, chat-style conversations on quit plans, cravings, relapse prevention, body changes, stress triggers, weight, social pressure, and more. Evidence-based, no fluff.
Track your mood and craving levels each day. Spot patterns, see your progress, and catch tough days before they become tough weeks.
Write about your triggers, victories, and tough moments. Future you will love reading back your Day 1 entry from a place of strength.
From "Write Your Why" on Day 1 to "One Month Reflection" on Day 30. Each challenge has a scientific tip explaining why it works.
Earn badges across 7 categories — streaks, check-ins, challenges, journaling, games, savings, and special milestones. Proof of how far you've come.
See exactly how much money you've saved in pounds. The average UK smoker saves over £3,000 a year. Watch it add up daily.
See your body healing in real time. From heart rate normalising in 20 minutes to stroke risk dropping after 5 years — based on NHS data.
Adjustable font sizes, high-contrast mode, and text-to-speech in 18 languages. Your buddy reads messages aloud. Built for everyone.
Quit It connects you with free NHS services throughout your journey. You're never more than a tap away from professional help.
Free expert advice on quitting smoking. Call 0300 123 1044 or visit nhs.uk/better-health/quit-smoking
Free confidential alcohol support. Call 0300 123 1110 or visit nhs.uk/better-health/drink-less
Your GP can prescribe NRT patches, gum, and sprays for free on the NHS. They can also refer you to local Stop Smoking Services for one-to-one or group support.
Champix (varenicline), Zyban (bupropion), and nicotine replacement therapy are available on NHS prescription through your GP or Stop Smoking Service.
Everything you need to know about Quit It
Includes NHS helplines and resources
All data stays on your device. UK GDPR compliant.
No subscriptions, no ads, no in-app purchases
GBP savings, NHS helplines, UK-focused advice